Amagi acquires Argoid AI to accelerate AI-driven innovation in the media and entertainment industry

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the acquisition of Argoid AI, a cutting-edge AI company specializing in recommendation engines and programming automation for OTT platforms. This acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning,distribution, and monetization solutions. 

Argoid AI, known for its state-of-the-art artificial intelligence capabilities, has developed innovative AI products that enhance content recommendations and enable real-time programming decisions. Its solutions have been pivotal in increasing viewer engagement and optimizing channel operations for customers in the streaming media space. By integrating Argoid AI’s advanced algorithms into Amagi’s existing platform, this acquisition will significantly boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale. It will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, which are crucial for transforming to personalized streaming as part of the FAST 2.0 innovation. 

"Amagi has been investing in AI/ML over the last couple of years. We strongly believe in the AI/MLs pivotal role in transforming the Media and Entertainment industry, creating efficiencies, enhanced monetization, and a superlative viewer experience," said Baskar Subramanian, Co-founder & CEO Amagi. "With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions,significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”  

Acquiring Argoid AI brings advanced AI capabilities, talented engineers, and data scientists to Amagi. Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team, contributing to the future roadmap and further integrating AI into Amagi’s offerings.

“We are thrilled to join forces with Amagi, a true leader in media technology,” said Gokul Muralidharan. “This partnership allows us to scale our AI-driven solutions,delivering even greater customer value. Together, we will revolutionize how content is programmed and distributed in the digital era.” 

Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group,DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

About Amagi
Amagi is a next-generation Emmy® award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playoutchains, and 5,000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, and Singapore; broadcast operations in New Delhi; and innovation centers in Bengaluru, Zagreb,and Łódź.

About Argoid AI
Argoid AI is a pioneering artificial intelligence company that provides advanced recommendation and programming automation solutions to OTT media platforms.Argoid’s AI-driven products help media companies optimize content curation, increase viewer engagement, and streamline operational efficiencies.